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The most important number in any Google AdWords campaign is the Click Through Rate (CTR). Now let's talk about what the heck that means and what you need to do about it. What is a CTR...
Okay, I know this post is really late. The StartUp podcast I'm responding to is from December 22 (see episode #10 here: http://feeds.hearstartup.com/hearstartup), however, I think that...
The site that is at the top of every Google search is the site the Google thinks will be the most likely to give you the most satisfying click. I love that term. If I had the time and...